To Julian Bond from C. Joseph Stetler, 21 Oct 1967, with Bond's draft response

PHARMACEUTICAL MANUFACTURERS Association 1155 FIFTEENTH STREET, N. W. WASHINGTON, D. C. 20005 AREA CODE 202-296-2440

C. JOSEPH STETLER PRESIDENT

October 21, 1967

Honorable Julian Bond 823 Drumond Street Atlanta, Georgia 30314

Dear Miss Bond:

Many thoughtful persons who have observed growing public interest in the operations of America's pharmaceutical industry in recent years have urged that we take our story to citizens directly. I am proud to announce that the member companies of our association have reached a decision to do this, and I am enclosing a reprint of our first such effort.

This material will appear in The Reader's Digest for November, and similar inserts will be published in the magazine every three months thereafter.

Our project, as you will recognize, represents a significant departure from the prescription drug industry's more traditional lines of communication within health professional circles. For this reason I earnestly desire your candid comments, and hope that you will find this activity a wholesome educational one from the standpoint of the public interest.

Cordially, [signed] C. Joseph Stetler C. Joseph Stetler

Enclosure

Dear Sir:

It was a pleasure to receive the Reader's Digest article. If you have any occassion for future correspondence, however, I hope you will note that it is "Mr." Bond, and not "Miss" Bond.

Sincerely,

[The following is the page footer content of the letterhead.] Representing manufacturers of prescription pharmaceuticals