Diary

(5) Very few people have the time, smarts, stamina, and interest to get set up. Fin Planner must be involved. (Survival of the strongest.)

(6) Customer doesn't need his own computer since he rebudgets infrequently (QUARTERLY!) and gets full reports monthly. Queries aren't needed for anything but account activity sorted by date. Rarely by amount or description. But in the future, customer will a computer anyway, regardless.

(7) Since it's only financial planners who are involved, Microsoft is selling to professionals, as usual, not consumers. Further reference selling has a chance to occur. And Microsoft can support it, and get advantage of those people using our other products. BUT THEY WON'T BE ACTUAL USERS. HOW CAN THEY SUPPORT THEIR CLIENTS.

9:15-10:30 Miscellaneous

10:30 Take Pillows to cleaners (try 3 places before I find one)

Nordstroms for cordovan shoes

Go put on shoes + black socks

Pick up suits. Leave jacket (Pierre)

Buy ties at Klopfensteins

Go home + dress up for lunch

1:30-2:15 Shuckers at Olympic for lunch

2:15-3:30 Buy raincoat + see Bob

3:30-4:15 Read ~ attache, wallets, pens, belts. Find Cross Pen Schuller sent me.

4:15-6:00 Buy Attache, wallet, belt + socks. Take old brown velour suit to Goodwill.

6:00-6:30 Put stuff away. Setup new wallet. NOW I'M DONE WITH SHOPPING FOR CLOTHES, ETC.

Help Bob find one problem causing his checking account to not balance. It's clear he gets tripped up on routine stuff like reconciling, if he goes awry.

WED JULY 31

Sleep in a little, then chiropractor. Go to work (Jonc working on Amiga so no progress on slow INPUT from disk) + compare Pers Acct to Dollars + Sense and MYM and Schwab. Go home. Call Mom. Make Lunch.

2:00-4:00 MEET WITH KAYCEE KRYSTY.

(1) 90% of 100000 Financial Planenrs in U.S. are commission-based, so they have no incentive to work with clients on budgets. These are the International Assoc of FP, which publishes the "Financial Planning Journal"

(2) There are 8000 members of Nat'l Assoc of Personal Financial Advisors who are fee-based. Krysty is chair of Washington State Group. These would have incentive to sell Pers Acct. That's it.

(3) Almost all FPs have IBM PC not MACs in their offices (or compatibles), so they would tend to promote PC software, not MAC.

(4) Whereas comm-based guys can have 100-300 clients, fee based ones have only 50-100

(5) Typical client is 30-49, $50 to 125K/yr, not much assets, and is charged $50 to $100/hr.

If you assume advisor is needed to promote and guide, then there isn't much mkt esp on MAC. KEY.

(7) Kaycee agrees FP is needed to get started but hopes clients can do their own data entry. But she's just starting to do this so she doesn't know the problems as I've had with Bob. And two of the three will have secretaries entering the data, since they don't want to. It'll never work...Fin Planners would like clients to collect data on disk and present it for analysis by Fin Planner. Kaycee doesn't want to run Service Bureau. But how many clients have PC, or would get them, and USE them regularly.

(8) There's no need for TAX planning or Goal Planning (retirement, insurance, etc) because they already have software for it.

It doesn't look promising, but she'll send AICPA standard format of reports. And Igor info on accreditations, like CFP.

7/31/85

CONCLUSION

Personal accounting on home computers just won't work. You need an adviser so even if people could do it at home, there's no one to promote it, because there are only 8000 motivated fin planners.

[highlight]This book deals with CLOSURE. The first half of my story in Seattle (1982-1983) is firmly closed as of writing the first part of this book.[/end highlight] Now even Sort has passsed away to the business languages group, (It's funny that most of my business languages stuff went away in early 84 when I got new furniture, and the last part (Sort) went away when I finished the dining room.)

Since Nov '83 I've concentrated on Personal Accountant. The period until Aug '84 is recounted in the previous book, and I felt a lot of closure from on the awful winter '84 by writing about it in Aug '84.

After that I wrote a lot of code and set up my financial model + Bob's, by April 1. Then refined it until mid May. The last 2 months (recounted herein) have been very different with lots of shopping and planning.

Today The apartment finally got the cieling fixed so it's all in good shape now after all these years. And [--------?] {Flew to San Diego}[------------------------?] back to work[----?] {Thur Aug 15 6:15 pm}--------------------since I will[---------------------------------------------------------------------?] reconect[---?] {Rented Car Avis} which [-----?] {Mon Aug 19 morning} Try The------ {Drive To LA Stay at Tropicana/LA} Since [-----?] {Mon & Tues night} [----------------------?] for this [---?] {Flew To Seattle} [-------------------------?] mistake [---?] {Wed Aug 21' 85} [-------------------------?]

Through Mid May I worked on having my accounts put in order, and they are and softwere is done and it feels just great. That is what I wanted last fall and winter and I got it. Since Mid May I've been doing other personal things (as recounted in this book) as well as promoting Pers Acct.

XXXXXXXXXXXXXXXXXXXXXXXXXXX XXXXXXXXXXXXXXXXXXXXXXXXXXX XXXXXXXXXXXXXXXXXXXXXXXXXXX DO I WANT TO START A SMALL INDEPENDENT BUSINESS UNIT AWAY FROM MY SOFT ?

Today The [---------------------------------------?] the ceiling [--------------------------------------------?] shape [---------------------------------------------?]will stay since And I've brought the MAC back to work where it wll stay since I will do Bob & my data entry & reconnecting via data entry sheets {WRONG } Which We make up every month. Try the service burea apporach {GOOD DCUMENTATION IS [ORUCIAL?] since no one wants to use a computer for this at home, and they'lly make mistake if they try to. {WHO WILL CHECK THEIR WORK... RECONCILING} PERSONALLY Through Mid-May I worked on having my accounts put in order, and they are and software is done and it feels just great. That is what I wanted last fall and winter and I got it. Since Mid May I've been doing other personal things (as recounted in this book) as well as promoting Pers Acct. xxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxx

DO I WANT TO START A SMALL INDEPENDENT BUSINESS UNIT AWAY FROM [---?] SOFT ?